Pinterest is an image-driven social network that allows users to discover, share, curate and upload images of their favourite products, quotes, recipes, or other kinds of inspirational content. With over 70 million users worldwide, and 27% of those users following at least one brand on the platform, it is time for your business to consider whether a Pinterest marketing strategy should be added to your social media marketing mix.
Who Should Use Pinterest for Business?
If your company deals with anything visual in nature, creating a Pinterest business account is a must. This social platform offers a wonderful opportunity to showcase stunning photos of any products or services that can be expressed visually, and link users back to relevant pages on your business website. Additionally, your business can curate a collection of other users content that represent the values and ideals of your brand.
Both B2B and B2C businesses can benefit from using Pinterest to create awareness for their brand, their products and services, as well as their web content.
SEP's Pinterest Marketing Strategy
Our Social Media team will work with you to determine the best way to promote your business on Pinterest. From creating your Pinterest business account to making your website Pin-friendly, we can plan and execute all components of your strategy. SEP can develop an editorial calendar of both original and curated content so you can maintain an active presence on the social network, and attract followers and re-pins. Our Pinterest marketing strategies also include complete reporting and analysis of your activity on Pinterest so we can to test, refine and improve results in order to reach the greatest number of users and drive engagement.
Want to know more about SEP's Pinterest marketing services? Contact our team of social media experts today!