At its core, LinkedIn is a social platform for professionals to develop their career, network with peers, and keep up with the latest news in their industry. However, it can also be an extremely powerful tool for businesses to create awareness of their brand, make connections with potential customers, and ultimately generate new leads. If your social media marketing strategy doesn't already incorporate LinkedIn marketing, you may want to consider its potential to help you find new customers.
Who Should Use LinkedIn Marketing?
With 5.4 million unique monthly users, LinkedIn is a space where professionals come to build business relationships, find answers and research companies like yours. Primarily a business-to-business platform, we recommend that all B2B companies consider using LinkedIn for business as part of their social media mix.
LinkedIn offers a unique opportunity for your business to reach a well-educated and affluent user base. With excellent targeting options for paid advertising, you can get your brand in front of your ideal audience, marketing only to those who meet your highly specific criteria. LinkedIn offers the ability to target by industry, job title, employer, education level and much more. If your company is looking to target a niche audience, LinkedIn marketing may be right for you.
SEP's LinkedIn Strategy
Search Engine People can incorporate LinkedIn into your overall social media strategy. We'll use a combination of both organic and paid media tactics to maximize your brand's exposure across the LinkedIn network. From managing your company's identity via your LinkedIn business profile, to engaging with your followers, building awareness via LinkedIn Groups or creating a successful ad campaign, our social media experts can handle all aspects of your strategy.
We can tailor a completely custom LinkedIn strategy for your business, depending on your unique goals. Whether you are looking to drive users to your website, generate new leads, get more engagement on your business' profile posts, or simply to establish a presence on LinkedIn, SEP can deliver.
To learn more about using LinkedIn for your business, get in touch with our social media professionals today!